Today as never before, it is hard for brands to attract attention and build a deep bond with their public. The media landscape is increasingly fragmented, and every day, Millenials, immersed in the digital ecosystem, give life to new ways of living. But even in this frenetic change, some certainties remain: more than 30 years ago, La Fabbrica identified the school as a strategic instrument for telling the story of a Brand, and since then it has not stopped innovating its approach.
School is the most effective of the social networks for one simple reason: it is the most real, the most alive. The school is where young people find their identity as persons and citizens, where friendship and worldviews begin to mature. And what happens at school quickly reaches families and the rest of society as well. But, like all social networks, school has rules about branding: La Fabbrica doesn’t just know these rules: it helped define them.
With the projects designed by La Fabbrica, your brand can enter the school and recount its values and activity – simply and engagingly. In a world where traditional reference points are often questioned, your brand has an opportunity to be remembered as something more than a simple response to material needs, and to become a source of life strategies. School is the ideal setting in which to turn this possibility into a reality. By deeply and positively integrating into the young people’s experience, your brand can truly inspire their choices – for a tomorrow that begins today.
Would you like some examples? Discover our projects
La Fabbrica is the ideal partner for developing engaging educational projects that are innovative and crossmedia, which means the projects are able to engage young people and their families in both the local setting and online. Our dedicated teams guide the Client through every phase of work, from initial consulting to developing and managing the project. All this is possible thanks to our method and to our trademark tools that make our offer truly unique in both quality and effectiveness.
Do you want to know how it works? Discover our Engine
La Fabbrica has its own publishing house, Bandusia, a market leader in conceiving, creating, and implementing integrated communication instruments focused on school tourism (www.didatour.it)
Would you like to see for yourself how La Fabbrica can transform your brand into a reference point capable of inspiring the choices of new generations and their families?
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What does the generation between 30 and 40 years of age, highly computer-literate and attentive to smart consumption, look for in a bank? ING BANK chooses to innovate with a project based on the concept of "common shared value".
To create a real sense of belonging among employees and their families, Enel created a pioneering internal communication project that over the years has been transformed into a lively international community.
Everyone says they’re special, but few can prove it.
La Fabbrica can because, for every project, it is the only one that sets in motion a rich database of teachers. This is a network of more than 200 local operators,
divided between managerial and educational figures, as well as authoritative partnerships in both the institutional and professional fields.
The structure has also a contact centre for schools.