Target 14-18 years
Cial challenges students to creatively and captivatingly tell the story of aluminium and its endless recycling stories.
Support the institutional role of the Consortium and increase the separate collection of aluminium, which is 100% recyclable, sensitising young people and triggering a process of peer education.
Students of all Italian secondary schools make a video or a social product that makes aluminium the protagonist of innovative and engaging storytelling. The young people thus compete respectively to participate as protagonists in the Giffoni Film Festival or to win a digital prize.