Target 14-18 years
Amazon invites the high schools of the territories where the plants are located to a creative writing competition that gives value to innovative technologies.
CHALLENGE
Consolidate the company’s relationship with local institutions and the reference communities of the plants and support the positive value of technologies with a call to action of creative writing.
IDEA
Unleash the imagination, stimulate the creative thinking of the students, challenging them to produce a story where technology determines a Kaizen, an expression that in Japanese indicates “good change”.