Arval

La mobilità si fa in 4

Target 6-10 years

Arval launches an education path to safe, shared, ecological, intelligent mobility that promotes the re-appropriation of the city’s spaces and road safety.

CHALLENGE

To highlight the quality and advantages of the long-term rental service, which the company also offers to private individuals, by offering primary schools a valuable opportunity for road safety education and a perspective on the mobility of the future, in support of the teaching of Citizenship and the Constitution.

IDEA

Games, field activities, curiosities and information to take children on a trip to the city: an environment to explore, open and liveable thanks to innovative mobility, shared, connected and made more efficient and safe by digital technologies.

schools reached

distributed kits

students reached

family members reached

meetings with ambassadors