Target 6-10 years
Arval launches an education path to safe, shared, ecological, intelligent mobility that promotes the re-appropriation of the city’s spaces and road safety.
CHALLENGE
To highlight the quality and advantages of the long-term rental service, which the company also offers to private individuals, by offering primary schools a valuable opportunity for road safety education and a perspective on the mobility of the future, in support of the teaching of Citizenship and the Constitution.
IDEA
Games, field activities, curiosities and information to take children on a trip to the city: an environment to explore, open and liveable thanks to innovative mobility, shared, connected and made more efficient and safe by digital technologies.