Target 14-18 years
BNP Paribas launches an international financial education project to train young people to manage money consciously.
CHALLENGE
Establish the Group as a leader in responsible credit by directly involving young people in Italy, France, Belgium and Spain in managing a budget, providing teachers and families with tools for dialoguing with the younger generations on economic issues.
IDEA
An educational path with classroom activities, meetings with experts, an interactive platform with videos, quizzes, glossaries and a simulation game that orients you to work and tests your ability to manage a budget responsibly. An original, innovative and free initiative involving several countries, designed to improve the financial literacy of young Europeans.