COCA-COLA

Coca-Cola Cup: Mettiti in gioco

Target 15-18 years

Coca-Cola proposes an amateur football tournament as a basis for building positive and educational experiences for young people.

CHALLENGE

Emphasise corporate values by involving boys and girls in activities that promote the integration of differences and a healthy lifestyle model.

IDEA

Organise a 5-a-side football activity in schools combined with a playful and educational course in the classroom to promote an active and sustainable lifestyle in young people, families and local communities.

students involved

boys who participated in the tournaments

classes involved

participating schools