Vivi la Joy of moving

Target 3-10 years

Ferrero values the natural Joy of Moving children to form the life skills of the citizens of tomorrow, in Italy and Latin America.


Identify the Kinder brand with movement and a precise motor method that improves children’s cognitive and social skills.


The Joy of Moving method, developed by the University of Rome ‘Foro Italico’ and – considering the positive results of the scientific evaluation of the replicability of the model – disseminated by the Ministry of Education to all kindergartens and primary schools, enhances the game as an essential component of education to exercise the “life skills” also recognised by the WHO.

distributed kits

children involved

teachers participating in training meetings

video tutorial on the JOM method