Target 6-14 years
Italian State Railways atbrings students closer to travel as a personal and social experience, engaging, memorable and formative.
CHALLENGE
To highlight the leading role of the company in the field of sustainable and intermodal mobility and, on the occasion of the launch of the new regional trains, to raise awareness among young people about the respect of public transport as a common good.
IDEA
An interactive platform and playful-educational materials explore the journey in the name of emotion and discovery, progress, planning, responsible citizenship, intercepting four didactic areas: expressive, anthropological, technological and digital.