Target 8-18 years
Coca-Cola HBC Italia opens the doors of its plants to school visits and, as the Coca-Cola HBC Italia Foundation, carries out projects that promote healthy lifestyles, respect for the environment, study and research.
CHALLENGE
To highlight the company’s values by making schools discover the production experience and sharing with young people the commitment to recycling and the correct and sustainable use of resources that characterises it.
IDEA
Telling the students live at the plants about the Coca-Cola HBC Italia production process, inviting them to get involved as supporters of sustainable and active lifestyles through workshops, information materials, a site and a rewarding educational challenge.