Target 18-25 years
Michelin Italiana challenges young people from different university departments to put forward the most innovative ideas for safe and sustainable mobility of the future.
CHALLENGE
Emphasise the company’s commitment to safe and sustainable mobility by giving a voice to young, creative and innovative university talents in one of the great challenges of modernity: seeking new solutions for urban traffic safety.
IDEA
Involve students from three Italian universities – the Polytechnics of Milan and Turin and the University of Palermo – in a great competition of ideas in hackathon and pitch event mode. Funding is awarded for making the winning projects a reality.
