Sky

Sky Academy

Target 8-16 years

Sky has set up four TV mini-studies at its Milan headquarters to improve the students’ Media Literacy by letting them discover the behind-the-scenes of a TV network.

CHALLENGE

Emphasise the company’s social responsibility and retain families as possible customers with a project that puts young people in direct contact with the Sky work environment.

IDEA

An experiential training course, led by a staff of professionals and with cutting-edge technologies, to introduce young people as protagonists to the techniques and secrets of the language of video journalism and learn how to create a service.

Schools involved

students

teachers

classes