Live the Motion:

Target 18-24 years

Michelin Italiana opens a dialogue with young adults on road safety using the language most suited to them.


Establish a new relationship between the company and young people through a call to action social friendly that leverages irony and brings attention to the theme of safe and sustainable mobility.


A photo contest via social that challenges young people aged 18 to 25 to become testimonials of excellence of the mobility of the future, rewarding the creativity that inspires simple and good behaviour to travel safely.

registered users

uploaded photos

page views

press releases